Words and strategies to build your business

“Skillful business planning requires communications that win over key stakeholders — executives, staff, investors, granting agencies or the community at large — long before contact is made with the first customer.”

The same qualities that distinguish insightful marketing communications form the basis of strategic business documents: clarity, conciseness, focus and flair. 

It takes more than facts and figures to tell your story. 

While largely fact- and figure-based, the best business plan, grant application or feasibility study weaves comprehensive data into a compelling storyline that speaks directly to each unique audience. It answers only the questions relevant to that audience, selectively incorporates the best supporting data and disregards the extraneous. It exudes a single silvery voice page after page, one that hits each note faultlessly. It’s thoughtful; it’s complete; it’s analytical and it has readers silently nodding their heads ‘yes’ throughout.

By collaborating with a proven and experienced business and communications professional, you’ll deliver a polished business document that brings your organization, your mission or your project to life — while generating the quantifiable results you desire.

What good is a plan if it misses its mark?

 “Donna’s strong command of business and financial fundamentals, her varied and extensive experience — supported by a keen eye for detail and a no-nonsense approach — are great assets for small businesses looking for a clear path forward.”

- Frits W. Diepen, retired transportation executive

“Donna’s professionalism, expertise and ‘big picture’ vision allowed us to grow from a tiny, home-grown non-profit to a nationally-recognized therapeutic riding operation in record time. Her skill in navigating the intricacies of public granting agencies and private foundations was instrumental in receiving the funding we needed to expand our programs. She even engineered a grant to rebuild our herd of aging horses!”

- Sarah Seidman, Founder, Vermont Horse-Assisted Therapy, Inc.

“Donna’s creativity in identifying unconventional streams of revenue, developing cost-effective marketing materials and helping us recognize the value of our mission gave us the confidence to venture into this high-end market. Although she was initially unfamiliar with the whisky industry, ‘Big D’s’ singular focus, enthusiasm and passion for our project made us realize our business dream was within reach.”

- Theresa McGoldrick & Brian McQueenie, Partners at OUI DRAM Whisky Tastings

“Donna edited my second book. Her business credentials and innate understanding of the academic theories being discussed saved time and streamlined the editorial process considerably.”

- Mark Hollingworth, Author of Strategic Assumptions: The Hidden, Yet Powerful Beliefs That Control Every Decision You Make